San Antonio Digital Marketing

How to Do an SEO Competitive Analysis


Marketing: Are you trying to figure out how to stay ahead of your competitors in the organic search rankings? A competitive analysis is one way that can help give you the edge. Normally, this can be a daunting task for any SEO expert – especially if they are new to completing an SEO competitive analysis. However, it doesn’t have to be a challenge anymore! 

We’ll walk you through exactly what an SEO competitive analysis involves and why it’s important along with providing some tips on how best to perform one successfully. Read on as we explain all about these key things in easy-to-follow steps and dive deep into other areas of interest so you can master carrying out an effective & efficient competitive analysis exercise today.

Define Your Competitors

As a digital marketing, one of the most crucial steps you can take to improve your strategy is to define your competitors. Direct competitors are those who offer the same or similar products or services as your company. Meanwhile, indirect competitors may not share the same products but may still compete for the same target audience. Identifying both of these groups is vital for creating a successful marketing plan. 

Luckily, there are tools available that can assist in this process. These tools range from comprehensive industry reports to social media monitoring tools that can help you track your competitors’ online activities. Whatever method you choose, make sure to stay informed on your competitors’ strategies so you can make informed decisions about your own marketing efforts.

Keyword Research and Analysis

If you want to boost your website’s visibility, SEO is an essential marketing tool. And at the heart of SEO is keyword research and analysis. Finding the right keywords for your industry is crucial because it’s the words people enter into search engines when they’re looking for your product or service. But how do you know which keywords to target? That’s where competitor keyword analysis comes in. 

By looking at what keywords your competitors are targeting and how they’re ranking, you can get a good idea of where to focus your efforts. And when it comes to conducting keyword research and analysis, there are some excellent tools available that can take the guesswork out of the process. Whether you’re a seasoned SEO pro or just starting, understanding keyword research and analysis is essential to stay ahead of the competition.

Backlink Analysis

Backlinks play a crucial role in SEO and can greatly impact a website’s ability to rank in search engine results pages. They serve as a signal to search engines, indicating that other websites find your content valuable and trustworthy enough to link to. Backlink analysis involves identifying not only the number of backlinks your website has, but also the quality of those links. One key aspect of this analysis is to identify and evaluate the backlinks of your competitors, in order to establish a benchmark for what a successful backlink strategy looks like within your industry. 

Additionally, analyzing anchor text, domain authority, and link relevance provides valuable insight into which links are helping or hindering your website’s SEO efforts. There are a variety of tools and resources available to aid in backlink analysis, making this an essential practice for any website looking to improve its search engine visibility.

On-Page SEO Analysis

On-page SEO analysis is an essential task for any website or business looking to improve their online presence. When it comes to analyzing competitors, it’s important to look at their website structure and user experience, as well as their on-page optimization tactics. This includes evaluating their content quality, keyword usage, and metadata. By doing so, you can gain valuable insights into what works and what doesn’t, helping you to tweak your own strategy and improve your rankings. 

Fortunately, there are plenty of tools available to help with on-page SEO analysis and optimization recommendations, making the process much more manageable. Whether you’re an experienced marketer or just getting started, taking the time to assess your on-page SEO can go a long way in driving traffic and improving your visibility online.

Content Analysis

Content analysis involves examining and evaluating various aspects of a company’s content strategy to determine its effectiveness. This process includes analyzing the competition’s content to identify opportunities for improvement and methods for creating unique content. Evaluating content quality and relevance involves assessing how well the content meets the target audience’s needs. Additionally, examining engagement metrics provides insights into the effectiveness of current content and the potential for future content. 

Content gaps can also be identified through analysis, which allows for opportunities to improve and add value to the existing content. Finally, there are various tools available to make content analysis and performance tracking more efficient and accurate. Through content analysis, companies can gain a greater understanding of their content strategy while making informed decisions on how to improve its overall effectiveness.

Social Media Analysis

Social media has become an integral component of any company’s overall digital marketing strategy. With billions of active users on platforms such as Facebook, Twitter, and Instagram, a company’s social media presence and engagement can potentially reach a larger audience than any other form of advertising. Thus, it is vital for companies to not only have an effective social media content strategy in place, but also to analyze and assess their competitors’ social media tactics. 

By doing so, companies can identify the most effective platforms and tactics used by their competitors and use this knowledge to improve their own digital marketing strategies. With the help of various tools for social media analysis and monitoring, businesses can stay ahead of the curve and ensure their social media presence remains strong in an ever-evolving digital landscape.

Reporting and Actionable Insights

When it comes to SEO, information is power. Reporting and actionable insights provide crucial guidance for businesses striving to compete in an ever-changing digital landscape. One key aspect of this process is organizing and summarizing competitive analysis findings. This provides a clear picture of what competitors are doing right – and wrong. From there, businesses can identify their own strengths and weaknesses, as well as opportunities and threats in the marketplace (SWOT). 

Armed with this knowledge, businesses can formulate actionable strategies and tactics to improve their SEO ranking and drive traffic to their website. But the work doesn’t stop there. Tracking progress and adapting SEO strategies based on competitor analysis is an ongoing process. By staying vigilant and proactive, businesses can remain competitive and stay ahead of the curve.


SEO competitive analysis is a vital aspect of any digital marketing campaign. With the right analysis and research, you can understand the market better, create content more aligned with target audiences, and find ways to outrank competitors. It starts with understanding your own website strengths and weaknesses compared to them. 

Then it’s just a matter of identifying where those gaps exist in the competition and creating strategies to capitalize on them as well as explore ways to optimize what’s already working for you. Doing an SEO competitive analysis often requires lots of time, dedication, and patience but performing it regularly allows you to stay up-to-date with relevant trends in your industry and maintain a competitive edge over other websites on search results.

If you are interested in learning more about Digital Marketing or want to discuss how we can help you achieve your business goals, feel free to contact us!

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